Ethically reporters face decisions big and small every day they are on the job. Posed with two separate questions, here is how I would handle those ethical dilemmas:
1. A colorful source in a feature story is quoted extensively using incorrect grammar and poor word choices. What are the ethical dilemmas involved in editing this story?
Obviously the problems in quoting someone who is “grammatically challenged” might be that although their points might be easily deciphered orally, they might be misconstrued when being read. It could also give the allusion to making the interviewee sound stupid, or give the allusion of the newspaper not proofreading their work. Ethically to make sure that the newspaper is not deemed the culprit behind such errors, they will put [sic] after the quoted text. If the interviewee is usually quite coherent outside of the quoted text, the newspaper might want to re-clarify with the subject I feel, if only to make sure they don’t attempt to accuse them of portraying them in a false light (libel).
2. A local business buys a large advertisement regularly in your school newspaper. Recently, the local business approached the paper and asked to have a student reporter write a feature article about all the services that the business offers to the community. What should the newspaper’s response be?
Personally I find no harm in doing a feature articled as long as it is mentioned that the ad was sponsored, just as I find no harm in bloggers doing reviews on free products as long as it was mentioned that the post was sponsored or the products given were free in exchange for a review. I find the issue for smaller newspapers such as a school publication is that advertising sponsors are harder to come by and need to be more aggressively pursued vs. a major newspaper (such as the Post-Dispatch). I find the catch is that the local business should pay for say a full-page or half-page ad that acts as the article, rather than the newspaper doing the article as a favor to the client. In the past I’ve seen ads run that looked like articles for Amish-made furniture, but were ran with a border and full color background to distinguish it from the typical black-and-white of newspaper text. I say the newspaper should say yes, obviously they are a loyal customer, but prior stipulations should be set as to essentially run it as an ad rather than an actual story so the paper doesn’t come off as being biased towards the business when in all reality they are not.






